- AI for Non-Techies
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- My new AI Academy
My new AI Academy
Plus, a 10-minute lesson to give you a taster.

Hi Non-Techies,
If you could bundle up the webinars, keynotes, training sessions, consultancy and content I’ve produced over the last three years and package it into a community and learning hub, it’d look a lot like my AI Academy.
It relaunched a fortnight ago and, I won’t lie to you, I’m really proud of it. I want it to be the best value AI resource in the world, so when I get reviews like this, I’m buzzing:

Today I’m going to share a 13-minute snippet from one of the lessons you’ll find on there, and tell you about some of the features I’m most excited about.
To be upfront, membership to my academy is £25/pm for standard and £55/pm for pro, and I’ll give you your money back if you don’t like it after 14 days.
It’s built for you if you’re curious about AI and want to be the go-to person in your company for AI-related stuff. Non-Techies aren’t just accepted, they’re encouraged.

Mini-courses on loads of topics.
Perhaps the coolest thing about the new AI Academy is the Skills Tracks section. Imagine lessons on loads of different topics that you can access whenever you fancy.
Want to know how to use AI to build and enrich lead lists in minutes? There’s a Track for that. What about how to use AI to write a landing page that converts? You can see where this is going…

I’m always adding Skills Tracks, building a library of jargon-free resources that not only tell you, but also show you how to use AI like a pro. Keep scrolling to find a 13-minute snippet of one of them.

My full library of prompts and GPTs.
Every now and again, I’ll name-drop a custom GPT in this newsletter. Lead-magnet Larry. Calming Cassandra. Alliterative Alan (he doesn’t really exist, but he might do soon because I’m running out of name ideas). Between them, they save me around 150+ hours a month (read this newsletter to find out how).
I also have a huge (literally 100s) list of tried and tested prompts that I use in my day-to-day.
Pro members get access to all of this stuff, whilst standard members get access to the foundational GPTs and prompts to get started.


A community that actually communes.
I can’t really claim credit for this one, but boy does it make a difference when your community is full of genuinely decent people.
The new AI Academy includes a proper community area, where members (and our resident experts) can hang out, ask questions about a challenge they’re facing, share ideas and discoveries or just rant about England’s shambolic performances under Thomas Tuchel.
It’s not a chat window, it’s the nearest thing you can get to a digital lounge.

Direct input from AI experts.
Whether you’re chatting in the community bit or tuning in for a live webinar, my team of world-class AI experts and I deliver live lessons and sessions every week.
It’s like having a bunch of AI coaches in your pocket, only way less heavy and cumbersome.


I promised you a video, so here it is. It’s a 13-minute clip of a longer Skills Track in which I discuss the stuff that AI excels at and, perhaps more importantly, where humans do better.
If you’re the type that prefers to click on bright buttons instead, here’s a button:
See you next week,
Heather
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